When is a Lead Not a Lead?
Since you have taken the time to pause for a few minutes to read my blog its safe to assume that you are online right now either involved in generating online business, or are looking for an online business. In either case I’m certain you’ve come across sites advertising to help you build your downline, or sell you leads, or give you free lists.
Lets just think about free lists for a moment. Why on earth would anyone give you a free list? If the list was of any value to an online entrepreneur they would be using the list themselves. I’m sure you’ve heard the phrase “the money is in the list”. In this case unfortunately the list is almost certainly worthless bait to attract you to some other promo and the chances are high that even if the email addresses are real the owners have no idea they are now on “your list”.
Are bought leads any better? My general rule is never to buy leads for the simple reason that the buyer knows nothing about the leads. Are they in the market for your product? Do they exist? Are they from your target region or age group? Simply buying a list of leads or paying for someone to point 200 leads at your website is no guarantee of converting leads to sales.
Would you advertise a new high street butcher in a magazine for vegetarians? Of course not!
A lead is a lead when the lead is in the market for your product or service and is already spending money for similar products or services.
Don’t waste money on free leads, be careful what you are getting should you buy leads, and above all research your target market segment to ensure your target audience is in the market for your products or services.
The best leads are those attracted to your products or services.
