What Can Social Network Marketing Do For You?
When network marketers ask “How can you make money off social networks?” they are ignoring the ideas behind why these networks were setup and how you can use those ideas to help your business.
The top social networking websites such as Facebook and Myspace were founded as a way to stay in touch with friends and family and to meet new people online that all share the same ideas or interests. LinkedIn has a similar slant – it is great for entrepreneurs and professionals who want to keep track of their contacts for hiring or outsourcing. Flicker is a simple tool for sharing photos.
The success of social networks marks a dynamic shift in how people use the Internet. We are no longer using the internet merely to search for information but instead it has become an integral part of our daily routines and an essential part of staying in touch with friends, relatives and colleagues. People identify themselves as part of a group with similar likes and interests that draw them together, whether it be school, university, work, a hobby or some other interest group.
Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use of social networks is not to make money ‘directly’ off members, but to harness their marketing potential and to use them to market your business. The best way to do that is to optimize your website, including the process of link building, for your target keywords.
Online social networks present an efficient platform for you to use in the spread of your marketing message. In addition, they are also a great tool for getting tons of visitors and thousands of page views to your site.
But be warned, it is easier to destroy than build. Be seen as a person of value & integrity, your network will grow and your business with it. Develop a negative reputation and all your efforts will come crashing down around you with a click of a mouse!
What this all means is that you need to devote more of your attention towards building your value and reputation, and then leverage the traffic you do receive from these sources. To do that, you should allow your visitors to create their own social network, or sub-network, centered on your niche topic. The power of this is staggering since social networks allow for multiple points of connections between almost anyone on Earth, giving them the ability to find, share, enjoy, and track anything and everything that interests them.
With social network marketing people choose to provide your link without being asked to do so, and places like del.ici.ous, Digg, Blogpulse, and Technorati give them the ability to do that. In offline terms, that means turning towards your friends and family to ask for their opinions. Online, it means turning towards a group of trusted people whose opinions and recommendations you value.
In fact, in lots of cases, you’ve probably done some research on your own, using the traditional search engine marketing model and then turned to a social network that you’re a part of to validate your findings and complete your research by getting their experiences and opinions about the topic. This is social network marketing at work in its purest form.
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For those of you who absolutely want to dive in and capitalise on a 2.5 BILLION potential market I can strongly recommend TrafficFormula2. You can get it HERE.
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